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Customer engagement with brands in social media platforms Configurations, equifinality and sharing
- Carlson, Jamie, Gudergan, Siegfried P., Gelhard, Carsten, Rahman, Mohammad Mahfuzur
Heterogeneity in dynamic capability configurations: equifinality and strategic performance
- Gelhard, Carsten, von Delft, Stephan, Gudergan, Siegfried P.
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